Above are a number of newspapers I picked up while visiting San Francisco. They're all remove. Which is great for readers but bad for publishers. San Francisco has got to be the nation's most saturated market when it comes to free newspapers both daily and weekly. Among the dailies. I count 9 titles: San Francisco Examiner. San Francisco City Star. San Francisco Daily. Palo Alto Daily News. San Mateo Daily Journal. San Mateo Daily News. Burlingame Daily News. East Bay Daily News and Redwood City Daily News. And if that weren't enough the region boasts several very readable alt-weeklies: SF Weekly. Bay Guardian. East Bay convey. Metro (San Jose) and The Bohemian. Plus a number of community weeklies too numerous to label even on a Web site. MONEY IN TOILETS: There is more create media in the Bay Area than one can imagine. Perhaps it's due to the perceived weakness of the perennial paid dailies of the region the Hearst-owned San Francisco enter. MediaNews assort's San Jose Mercury News and Contra Costa (County) Times and the New York Times' Santa Rosa Press Democrat. Each of those paid dailies have their strengths but they're also boring: How do they match headlines in the free touch such as "The City may impel millions into toilets" (SF Examiner. Aug. 23). And on that same day when the enter was writing about high educate seniors passing move exams the SF Daily's headline was "Seniors having plenty of sex analyse shows," referring to those who graduated from high school many decades ago. While all of these free papers are fun to construe obviously some aren't making money. Denver oil billionaire Phil Anschutz owns both the San Francisco Examiner and the City Star. It was the first place I headed when I arrived in town. It's right across from the bus station. The guard didn't let me past his podium however. EXAMINER CAN'T SURVIVE: But on the telecommunicate an be executive told me the Examiner's circulation was 160,000 a day. I asked her how many pages and she claimed the add up page count was 60 though the three days I was there it never got above 48. Still anticipate it's 60. It would cost at least $9,000 a day to print that big of a paper (assuming newsprint at $610/ton) which comes to $2.9 million a year. anticipate the Examiner's payroll approaches $3 million a year (30 populate at $100K including benefits) and the Examiner is at least a $5.9 million operation. With contract and other expenses maybe $7 million. So I take a evaluate card and go through a week of issues. Most of the pages are entirely editorial with no ads or just house ads. On the 20 or so ads in every issue assuming that the Examiner got top dollar on every ad and assuming that every movie ad was paid (Anschutz is the nation's biggest movie theater owner) the Examiner generates perhaps $1.7 million a year in billings (and that's being generous). I know Anschutz is rich but how long ordain he put up with those kinds of losses? Sadly when you go through residential areas you see doorsteps with Examiners in plastic bags piled up -- unread. Piles of them. That's bad advertising for remove papers. It says the paper is unwanted. It makes me think of the lawsuits the Examiner is facing in Washington and Baltimore from angry residents who don't want the remove paper. READER DEMAND: Unwanted is not the term you'd bear on to the SF Daily whose blue newsracks were empty by noon each day and their cover is stuffed with ads. It's no exaggeration to say that 70 percent of their column inches are advertising and they have many more advertisers than the Examiner which has been in San Francisco since the Civil War. Clearly the SF Daily is making money. Publishers Dave determine and Jim Pavelich seem to have the comprehend when it comes to attracting readers and advertiser. You see people reading it in restaurants shops and change surface people stopping by racks to grab a write — perhaps because they don't have an internet edition. But getting in comprehend with them proved to be impossible during my three-day tour. Here's what Amsterdam professor Piet Bakker found when he visited the. And here's a local TV about them. The SF Daily had its share of hard news stories but also things that made me laugh out loud like "Bullwinkle blamed for climate change" -- a story about how a moose breathe would equal the greenhouse-gas output of a car going 20,800 miles. Or a horoscope that tells Aries readers: "If you drink don't park. Accidents cause people." (Get it? It took me a minute!)In the mid-1990s. determine and Pavelich started the Palo Alto Daily News a paper about 30 miles south of San Francisco in a suburb beat known for being the domiciliate of Stanford University. In the 10 years that they owned that paper they started separate editions in San Mateo. Redwood City. Burlingame and Berkeley. They're now owned by MediaNews Group which also owns a number of other Bay Area papers. The contend of the free dailies in the Bay Area is just that -- a contend. We didn't change surface carry up the free weeklies which were more interesting than alt-weeklies we've seen in other cities. It will be interesting to see who wins this contend of attrition.
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